FROM STRATEGY TO SUCCESS - A FULL - STACK MARKET ENTRY SYSTEM FOR F&B BRANDS
RIÊNG is more than a consulting firm. We are your co-creation partner – combining strategic foresight, operational precision, and marketing mastery to build thriving restaurant brands in Vietnam.
HOW RIÊNG WORKS?
Not Consultants. Co-Creators.
We don’t just advise – we build with you.
RIÊNG transcends the traditional consultant model by becoming your long-term partner in
creation, investment, and growth.
- Proof-of-Concept First: We test every strategy through our own self-operated restaurants
like ORYZ and NÔM, ensuring what we recommend actually works in Vietnam’s market. - Aligned-Interest Partnership: We co-invest with selected clients, sharing both risks and
rewards. This alignment guarantees that your success is our success. - Ecosystem Vision: Every successful concept we build together becomes part of the
growing ORYZ F&B ecosystem, opening doors to regional growth and future IPO potential.
I. Strategy & Blueprint
The core of this phase is to “do the right things,” laying a solid strategic foundation for
the project’s success.
Market Analysis & Feasibility Study (Includes: Pre-opening Market Survey Module)
Brand Positioning & Concept Development (Includes: The first half of Concept Design& Building)
Product R&D & Menu Engineering (Includes: Product Development module)
Financial Modeling & Investment Planning (Includes: Finance Support Module)
Legal Framework & Company Setup (Includes: Legal Module)
II. Execution & Build-Out
The core of this phase is to “do things right,” transforming the blueprint into reality with
efficiency and transparency.
Project & Construction Management (Includes: Project Management Module, thesecond half of Concept Design & Building)
Procurement & Supply Chain Setup (Includes: Procurement Support Module)
Human Resources & Team Building (Includes: Human Resources Module) S.O.P.(Standard Operating Procedure)
Systemization (Includes: S.O.P Development Module)
III. Operations & GrowthThis
The core of this phase is to “drive business success,” ensuring the brand can rapidly
acquire customers and achieve sustainable growth after its launch.
Marketing Promotion & Brand Growth (Includes: Marketing Promotion Module)
Ongoing Financial & Operational Support (This is an extended service for theFinance, HR, and S.O.P. modules
IV. Corporate Development & M&A
GrowthThis phase serves mature brands, focusing on “unlocking greater business value.”
M&A and Expansion Strategy (Includes: M&A Module)