ACCELERATING
BOUTIQUE F&B
BRANDS IN VIETNAM
RIÊNG helps international restaurant groups bring their concepts to life in Vietnam – faster, safer, and smarter.
From strategy to operations and growth, we deliver results with real, hands-on experience.
OUR PROMISES
We are more than consultants.
We are builders, strategists, and operators who have launched successful restaurant brands from the ground up.
Our mission is to help international F&B concepts enter Vietnam with confidence – without the usual risk or guesswork.
THE WINNING TRIFECTA
Three experts. One mission: your success.
Leo (Managing Director) - The Commercial Mastermind & Growth Hacker:
Builds your brand engine with data-driven marketing and powerful local networks.
Chris (F&B Director) -
The Brand Architect:
Creates distinctive, profitable restaurant concepts with engineered menus and smart CAPEX design.
Francy (OP Director) - The Guardian of Client Investment:
Oversees renovation, sourcing, and budget transparency to protect your investment.
Comprehensive team
Marketing
From digital performance to influencer networks, we build a powerful "brand engine" tailored to Vietnam’s dynamic market. We ensure your voice is heard above the noise.
Operation
We navigate the complexities of the local landscape for you. From sourcing to daily floor management, our team ensures operational excellence so you can focus on the big picture.
R&D
Continuous innovation is key to longevity. Our R&D team constantly tests, tastes, and refines products to keep your concept fresh, relevant, and ahead of local trends.
Finance
Comprehensive financial governance. We handle the numbers—from CAPEX planning to P&L optimization—giving you the clarity needed to scale sustainably.